Category Archives: Blog

5 Ways To Optimize The Use Of Idle Land

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Some locations are so enchanting that they compel visitors to keep returning to the place. Then the
inevitable happens and we fall in love with the place. Next thing we know, we’ve bought a piece of
land there for a weekend getaway. But when the cost & time reality of developing the land hits us,
we leave it just like that, lost and forgotten, much like our dream.
If you are stuck with a piece or parcel of land somewhere and don’t know what to do with it, here
are some interesting ideas and suggestions for you to explore that can help you to optimize the use
of that land.
1. Build a weekend home
Mulberry’s modular and prefabricated construction technology has reimagined the time and cost
of construction. So now you can bring your dream to life at half the cost of regular construction.
What’s more your dream villa can be built in a matter of months! The strength of steel empowers
Mulberry homes to outlast regular ones.
Mulberry is a single platform where you can get everything from design to architecture to
construction and landscaping, all under one roof. Simply select your design and then walk into
your dream home every weekend!
2. Earn rental income
Is your busy schedule and cost of maintenance forcing you to rethink the need to build a holiday
home on your idle land? Put that worry aside, for Mulberry has teamed up with India’s leading
home-rental companies to offer you an irresistible package wherein your idle land can not just
host you for your holidays but also earn rental income for you, besides taking care of its own
maintenance.
Yes, you can indeed have the cake and eat it too, all thanks to Mulberry!
3. Develop a resort
Is your land parcel too large? Is it located in a scenic area? Did you purchase it with the intention
of building a resort? If any of these reasons are true, Mulberry has the hospitality solution for
you.
We have range of resort design options, all of which can be developed in phases due to our
unique modular technology. So, your resort can take off and earn money even as you continue
adding features to it. The best part is that our technology enables you to dismantle and
reassemble structures thereby proving maximum bang for your buck.
4. Add value & sell at a premium
Not interested in living or visiting the place? Unable to sell the piece of land easily? Remember,
that people will pay the price for the land when they see value in it. Mulberry can help you get
the best value for your land. Simply select a design from our range of villas and pods and we will
build you a beautiful residence that will instantly raise the value of your land astronomically.
Seeing is believing, right?
5. Create a destination
There’s a lot more you can do with your piece of land. Create a beautifully themed restaurant on
it, build an amusement park on it, create an exotic spa or health centre there. There’s an
incredible number of ideas that we at Mulberry can help you with. The best part is that these can
be built in a manner that they can be easily given a makeover or facelift or reinvented to stay on
course with the latest trend and give you maximum bang for your buck.
Don’t let opportunity slip you by. Call Mulberry and live your dreams

Misconceptions About Prefabricated Structures

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There a many common misconceptions about prefabricated construction that exists. These include,
1. Prefabricated structures are flimsy
2. Prefabricated structures are made of cardboard
3. Prefabricated structures come in standard formats
4. Prefabricated structures are for low-cost, low-quality homes
5. These homes offer poor protection against natural calamities such as earthquakes and
storms
6. They are combustible and crumble in floods
7. You can’t get good designs in these homes
8. No installations can be made on the walls
9. Cannot have nails on these walls
10. Unlike RCC, you cannot get good finishes in prefabricated homes
These beliefs are totally baseless and untrue. They may have been formed due to the experience
with early prefabricated homes that were mass produced as low-cost homes for the affordable
segment. However today, with advancements in technology, prefabricated technology has outpaced
traditional construction by a wide margin in almost all parameters. Not only are prefabricated homes
stronger and better in quality compared to RCC built homes, they are also flexible and allow
architects the freedom to execute complex and outstanding designs, leading to a revolution in the
luxury housing sector.
Let us review the misconceptions in the light of what Mulberry has to offer.
To begin with, Mulberry homes are built with streel, one of the strongest materials in the
construction industry. Steel structures face fewer deterioration and corrosion issues over time than
those built with concrete which is why, steel buildings, because of their inorganic nature, largely
outlive other structures. Which is why Mulberry homes come with 50 years structural stability
warranty.
Since the columns and beams are built with 100% steel, these can withstand earthquakes,
hurricanes, heavy snow, strong winds, heavy floods and other natural disasters unlike concrete
structures. Mulberry homes have insulated roofs and walls which provide better thermal efficiency
and so are 100% weatherproof, soundproof, termite proof & fireproof. A double layer of
polyurethane boards wraps around the building prevents the entry of water, air & moisture, ensuring
100% moisture-proof. Hence Mulberry homes provide a 10-year warranty for structural damage &
leakage.
Steel being thinner than timber beams ensures spaces can be efficiently optimized by using longer
spans for column free open spaces, which are a huge trend in home design. Steel enables Mulberry
homes to offer wide spans and double height living spaces, thus making the living experience
exquisite and unique.
Wall installations for TV, A/Cs are very much possible and need to be incorporated at the planning
stage. Similarly, installation of elevators too can be easily included when discussed during the design
process. Unlike traditional construction, Mulberry’s electrical and plumbing conduits are completely
concealed with dedicated service panels in walls & roofs for maintenance & service. Regarding use of
nails, Mulberry recommends the use of drills and not hammer.
Mulberry homes come in a range of ethereal designs complete with landscaping, architectural
design, construction and interiors with a mind-boggling variety of finishes. Besides this Mulberry
offers signature bespoke designs specially tailored to your individual sensibilities.

Building Synergy To Deliver Customer Delight

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This is the age of specialization and focus and nowhere is this more evident than in the space of realty and architecture. Consumer needs and desires have splintered to such nano-details that it is impossible for a generalist to satisfy the unique needs of every customer. And the more premium the customer, the more demanding their needs and the more eclectic their choices.

It takes a great deal of focus and specialization to match these ever-evolving preferences of the elite. With access to internet and a lifestyle that rubs shoulders with the most beautiful places in the world, the customer today is knowledgeable, aware and forthcoming in her requirements when she sets her mind to developing her dream villa.

 

 

For architects specializing in villas, such an aware customer is both a boon and bane. Boon because she does not have to be sold the best, she’s aware and seeking it. Bane because, she’s so involved in the process, often its tough for the architect to keep pace with her. After all, although every architect would love to spend all their time in design, realities of work ensure they’re equally involved in dealing with the execution elements of their work: project planning, evaluating and dealing with contractors, suppliers, checking out materials, fixing issues in execution, finding alternatives etc. All of which eats away their time.

The good news is that Mulberry can help them in this regard. Mulberry’s dedicated professional team can handle entire execution of villa projects taking the headache off the hands of the architects, thereby leaving them free to work on the designs and give their full attention to their clients.

 

 

For architects who aren’t villa specialists, associating with Mulberry has a different set of benefits. These architects can now offer their esteemed clients cutting edge and bespoke villa designs, the likes of which have never before been seen in this country. What’s more, Mulberry is an end-to-end solution provider with capabilities in designing villas, construction, landscaping and interior design. The customer can simply walk into their fully furnished and ready homes in a matter of months.

By taking over then entire project from the hand of the architect, Mulberry enables the architect to continue focusing on their areas of expertise, even while generating an additional source of revenue through villa designs. Thus, creating a win-win situation for all parties involved.

 

 

Land developers, sitting on large land parcels too can benefit by associating with Mulberry. Their biggest bugbear is that customers who are interested in their land parcels, shy away at the thought of having to build the villas by themselves. Often land developers are hamstrung by poor quality designs and age-old construction techniques that are rejected by customers who are looking for villas that are in line with the latest design and construction standards.

Along with Mulberry, land developers can provide a complete solution to their customers. Because now the customer can select their land and choose from Mulberry’s range of Timeless or Bohemian villa designs. Alternatively, Mulberry can create a customized design for them. Using the latest prefab construction technology, Mulberry’s specialized team can bring alive the customer’s dream villa in a matter of months, complete with landscape and interior design!

With evolving customer needs, Mulberry provides the ideal opportunity to architects and land developers to upgrade their offering and deliver customer delight.

Architecture & Interior Design, inseparable like Heart & Soul

Everyone wishes to own a home specifically designed to their taste. Impeccable architecture not only reflects one’s personality but also the inner character.  Today individuals believe that their homes are an extension of themselves, it captures their moods, their outlook, their style and speaks for them. This individualistic streak is evident in farm houses, villas, beach resorts and weekend getaways that have become so popular today. Stepping into one such abode is being welcomed into the inner realms of the person’s mind. Like how individuals match their personality and look to their beliefs and values, similarly, architecture needs to be complimented with relevant interior designing.

 

At Mulberry, we understand the importance of seamlessly integrating architecture with interior design and ensure this balance is maintained, right from the inception of your home design. We provide end to end solutions for your complete home, because only the one who conceives the unique signature of your dream home can develop the architecture and interior in a singularly synergistic fashion that’s seamless and awe-inspiring.

“Too many cooks spoil the broth.” Indeed, nowhere is this truer than when it comes to a home with different minds working on architecture, interiors and landscaping. The result is often a strange concoction of conflicting ideas that appear disconnected, like ends of bridges that fail to meet at the centre.

Mulberry is a one stop solution for architecture, interiors & landscaping. Not only do we save you the hassle of coordinating with different teams, we ensure the construction of your home is holistically done, right from concept, down to execution and finishing. To us, your home is a beautiful person with a complimenting heart and a soul that beats in unison with yours. Nothing can exemplify our thinking better than two of our creations:

The Cedars from the Bohemian Rhapsody series perfectly embraces country living with modern technology. It represents the new-age interpretation of a farmhouse. While the butterfly roof provides a deep connection to nature, the cascading water with its rhythm acts as your very own spa experience. As you go on to enter The Cedars, you’re in for a visual treat, encapsulated by a fusion of contemporary decor styles cusped with optimized functionality. Curating an eclectic revelation, The Cedars blends new age design sensibilities while staying rooted to Indian traditions.

 

The Nook from the Glamping Pods series showcases a futuristic design which seamlessly intertwines the outdoors and indoors. The punctured design of the pod invites nature into its threshold through skylights or vast openings. The various spaces in The Nook are all connected through a seamless curvature, thus creating a cohesive look. The cosy bedroom with its wide openings invites scenic views while waking up to a sunrise. This luxury pod opens up to a picturesque deck view, enhancing outdoor living. The Nook perfectly portrays fine and hearty living.

 

Interior designing is but an extension of architecture. It’s not about adorning the place with forceful elements, rather it’s about seamlessly blending the interiors and exteriors to match one another. Treating your interior design differently from your exterior will not only fail to capture the harmony in your concept, but it may even force you to live with something you never wished for.

At Mulberry, we strive to provide you with just that while making your experience a joyous one that you’ll cherish for years to come.

We Deserve Better Homes

According to the Q4 2021 Global Construction Survey, the construction industry in India is expected to grow by 16.5% to reach INR 42,127 billion in 2022. The real-estate sector is expected to touch $1 trillion by 2030, while the contribution of real estate sector to India’s GDP is estimated to be about 13% by 2025. 50% of the population of India is expected to live in urban areas by 2046.

The astounding size, scale and growth rate of the sector isn’t surprising when one considers the size of the country and the one single drive that unites all Indians – to own one’s own home. So deeply is this culture imbibed in our psyche that usually with the first salary, most Indians make a portion of the down payment towards their first home. Owning one’s own home in India is a sign of success, maturity and stability. And this trend continues to override every other need in Indian society.

One would therefore have expected such a large and critical sector to have well defined rules and procedures. However, the reality is that unfortunately, this industry is mostly unregulated. The legacy of the realty sector has always been shrouded in grey, rife with opaque dealings and nefarious players. Payment terms have always included large amounts of cash transactions, never accounted for in the books. Historically the sector has struggled with a debilitating culture of black marketing, spurious construction materials, dubious financing and unscrupulous builders palming off poor quality construction to unsuspecting customers, often on land with unclear titles.

Most consumers accepted these faults simply because they were glad to own a home at the end of it all. Even as practices improved in the recent past with the introduction of RERA, the fault lines in the industry continue to prevail in the form of cracks, seepages, loose tiles, crumbling edges, flaky paint, weak walls, rusting frames and leaking pipes. Very often these signs are visible even in brand-new constructions, which is an indication of how deeply this malady has permeated in the sector.

Then there are hidden costs and charges that none of the glossy advertising bother to mention while quoting attractively low prices, that are nothing but an eyewash. These include areas that aren’t owned by the consumer: super built up, common areas, floor rise, view from the window, one-time maintenance, club enrolment, car parking and many more.

As the industry consolidated over time, three segments of developers have emerged. One is the set of highly reputed professional mega developers and builders. This set delivers high quality at a high premium. The upper-middle class and rich gravitate towards these builders, willingly paying the premium simply to avoid the embarrassment of poor-quality homes at any cost. They want their homes to resemble that of their peers, colleagues and relatives living abroad, in order to make the point, that they haven’t been left behind. The next set of developers are politically savvy, know how to cut corners and maximize profits. They too charge a premium, but one that is affordable to the middle-class seeking a better lifestyle, at lower costs. However, quality, timelines & specifications are often compromised by this set, and the hapless customer has to settle for substandard homes that erode in value over time.

The last set comprise of realtors who are not just a blot on the sector, they are downright dangerous to society. This set is replete with unorganized and unqualified contractors displaying scant respect for quality of materials, quality of construction and timelines. Innocent consumers are hoodwinked and swindled of their lifetime savings or worse, evicted by authorities as these constructions are illegally constructed or built on land held by others. Worst of all are the periodic collapses of such structures, resulting in the death of hundreds of innocent lives.

To a large extent, the entire ecosystem of the construction industry in its current form is tainted and stuck in a mindset, process and technology that is well past its prime. Construction techniques are rooted in history, and an environment of pilferage, adulteration, poor execution, low standards, lack of knowledge and quality, all put together, suck the joy out of building one’s home and living one’s desired life.

In essence, humans desire living a quality life. ‘Quality of Life’ is determined primarily by the home that one lives in. If rich and middle-class Indians are emigrating in large numbers from the country today, it is largely due to this single factor. They desire a better quality of life which they rightly believe should be possible, given their backgrounds, education and stature in society. Visuals of the international styled homes of their friends, relatives and peers who moved abroad, gets people here to wonder why despite earning as much in terms of purchasing power parity, Indians are unable to enjoy that same quality of life?

It’s not a third world issue as people in other developing countries such as Sri Lanka, China, Thailand, Malaysia, many African countries, South American nations and poorer European regions too, seem to own better homes and enjoy a better quality of life than Indians are able to, despite being worse off.

Which is why, increasingly, more and more consumers in India are sitting up and asking the question, “Why can’t we have homes like theirs, here?”

The truth is, it is very much possible. In fact, it is possible to make international designer homes, faster and more economically, that too using sustainable materials in India.

The good news is that this change is finally here!

A renaissance has taken place in the design and construction industry in India, cutting away the poor construction and inefficiencies of the past, enabling consumers to live an international quality of life here, without paying through one’s nose.

Say goodbye to poor quality and hello to a new way of designing and creating homes.

Indeed, it’s time to stop dreaming and start living.